The year 2020 has brought with it unprecedented challenges for everyone. One of the trials shared by many people in the United States and worldwide is retail survival. Plenty of big box stores and independent businesses alike have suffered, going online for support. Even as stores are reopening throughout the country, one retail marketing strategy may just be worth trying out. Here’s a quick look at pop-up shops, office trailers, and what these can do for your retail business.
What Are Pop-up Shops?
Pop-up shops are temporary-to-permanent stores that come in various forms. One could say any of the following is a pop-up shop: a kiosk in the mall, a seasonal store in a rented space, an outdoor stall, and a retail truck. While such conveniences have been around for much longer, pop-up shops began in the 1990s in major international cities and have continued to flourish. What’s more, retailers are starting to see the benefits of investing in one themselves during and after the pandemic.
Benefits of Pop-up Shops
Pop-up shops are small, flexible, and low-risk. Anyone can sell anything through operating one.
One benefit they offer is in-person connections. In some cases, opening a temporary physical location in a strategic spot can make big-name brands, online shops, start-ups, and others more accessible. According to Fortune, a London fishmonger’s shop included folding chairs outside their establishment for people to sit and socialize in line, which fulfilled a very great need.
In these still uncertain days, people looking to start their own retail business or change something in their current marketing plan can use this as a low-risk try-out. These compact, often mobile storefronts can go directly to where the people are and don’t cost as much as a standalone or shopping mall unit. They have success in both the city and the sleepy neighborhood. Besides these perks, they look cool with the right paint job!
Office Trailers a Great Solution
Your pop-up shopfront should be sturdy and reliable. Allied Trailers, with eight locations from Maryland to Florida, rents and sells office trailers to thousands of retailers throughout the east coast. They pride themselves in keeping an in-house-only inventory of mobile storage and office units and delivering rapid and straightforward quotes. If one of their reliable office trailers sounds like a stellar option to you, don’t hesitate to request a quote and contact them!
Contact Allied Trailers Today for Your Office Trailer
Allied Trailers is a leading provider of space solutions for the construction, education, energy, industrial, commercial/retail, healthcare, and government markets. With operations on the East Coast of the United States, and serving more than 50,000 customers, Allied Trailers operates a fleet of nearly 10,000 modular space and secure storage units that are leased through a network of 8 branch locations along the East Coast of North America. Check out our Locations page for contact information, and follow us on Facebook, Twitter, LinkedIn,Youtube, and don’t forget to check out our blog.